Fair Food and Lifestyle Ltd. (FFL) is a concern of Fair Group, which is one of the fastest business conglomerates in Bangladesh. Today’s FFL started in 2008 as Fair Distribution Ltd, which was an importer of premium products. Since then, it has established itself as one of the leading distribution companies in Bangladesh, particularly in the food industry.
Fair Food and Lifestyle has a global partnership with top international brands such as globally No1 edible oil Italian brand ‘Olitalia’, Italian famous ‘Pasta Zara’, Thailand favorite ‘Tong Garden’ nuts, Saudi Arabian prominent natural honey ‘Al Shifa’, ‘Alfa’ mayonnaise of UAE, Indian famous ‘India Gate’ Basmati Rice. These are internationally recognized brands known for their consistent quality niche products for the broader international markets.
FFL ensures and guarantees the quality of every product, just as its tagline promise “Premium Always”. Due to the diligence, teamwork, and coordination among partners, staff, and employees, FFL has become a successful and trusted name to the consumers of Bangladesh.
Fair Food and Lifestyle has
- Over 200 members in the dynamic sales team
- 267 core outlets, 80 institutions covered by our own sales team.
- Products distributed throughout Bangladesh in all 64 districts
- 15,000 retail outlets through local partners.
Nowadays, the people of Bangladesh are a lot more conscious of their health. For this reason, they are more open to the idea of trying to recreate different cuisines at home, as well as incorporating foreign ingredients into their cooking styles.
Our Brand Partners
World No1 edible oil brand Olitalia is present in over 120 countries around the world today. In Bangladesh, Fair Food & Life Style is the authorized distributor of Olitalia. Olitalia extra virgin olive Oil, Sunflower Oil, Skin Care and Modena balsamic vinegar – iconic Italian products recognized around the world. Olitalia has built a reputation as an international ambassador for Italian taste. FFL directly imports all Olitalia products from Italy in Bangladesh and ensures the best product experience having high health benefit to Bangladeshi consumers.
Tong Garden ranks at the top in Southeast Asian markets when it comes to nuts products and snacks. Tong Garden grew into one of Asia’s greatest nut giants. Tong Garden never compromise on quality, and Tong Garden is constantly innovating to bring consumers more great-tasting snacks. Cashew nuts, broad beans, broad beans, pistachios, almonds, macadamias, sunflower kernels, honey-coated nut, Wasabi Cashew Nuts Mixed Macadamias, and most recently Almonds with Dried Cranberries and Banana Chips are the product range of Tong Garden. New products, new processes, aggressive strategies and creative use of R&D produced triple digit growth in sales between 1996 and today for Tong Garden. Fair Food & Life Style is the official distributor of Tong Garden in Bangladesh. Tong Garden has got much popularity as premium snacks for Bangladeshi with FFL
The famous Saudi Arabian brand Al Shifa is synonymous with 100% natural honey. Guaranteed to be 100% pure and natural, Al Shifa honey has established itself as an undisputed market leader in the entire Middle East and a high quality product in just few decades. Al Shifa honey is the proud recipient of the quality mark by the Saudi Arabian Standards Organization (SASO), ISO 22000 and with 100% Halal Guarantee. Sourced from the best honey origins in the world where honeybees flying a distance equal to more than three times around the world, tap over two million flowers only to make one pound of Al Shifa honey. These location include tropical forests of the South America, Australia and the Alps mountains in Northern Europe. In 2020, Fair Food & Life Style has taken over the distribution and marketing of Al Shifa honey in Bangladesh.
Produced from high quality ingredients sourced from various parts of the world and processed through the most stringent quality checks, the Alfa range of Oil & Culinary products is trusted by thousands of consumers across the Middle East and Africa. Alfa offers an indulgent range of condiments, like Mayonnaise and Ketchups which are sold across consumer retail and modern channels in Bangladesh under distribution of Fair Food & Lifestyle.
India Gate is a leading brand when it comes to only Rice & Rice Products. The Basmati Rice Mogra and Basmati Rice Feast Rozzana are two famous products by India Gate. India Gate processes comprise of meticulous planning, detailing and control over each step of processing – cleaning, parboiling, drying, milling, polishing, grading, sorting, weighing and packaging – ensuring that it gets closer to our vision of achieving zero-defect quality.
India Gates happens to be the World’s Largest Miller’s Rice, a proud feat which no one can match and it stands the tallest in the global rice scene. Fair Food & Lifestyle has become the national distributor of India Gates in Bangladesh and soon its product will be available.